Amsterdam / Breda, Wednesday 3 July 2019 – The Breda-based company Platinum, which is active in the development and sale of (garden furniture) covers and parasols, has found a partner in Committed Capital to support its growth ambition. Together, they want to further shape the expansion of activities in the coming years, for example through organic growth and possibly acquisitions. Committed Capital acquires a majority stake in the company.
Founder Kilian Audenaerde will remain active in its current role.Platinum was founded in 2003 by Kilian Audenaerde. Over the years, the company has acquired a leading position in the Netherlands and Belgium in the sale of breathable garden furniture covers (under the brand names AeroCover and AquaShield), parasols and parasol feet. The design, development and sourcing of these products is carried out in-house. The covers and parasols are sold in 28 countries, mainly on the European market, through a network of distribution partners – garden furniture specialists, DIY stores and garden centres –
In recent years Platinum has experienced strong growth, distinguishing itself in the market through a focus on qualitative product development with broad product lines and unburdening its customers through marketing support and after service.
M&A boutique Van Oers Corporate Finance in Breda, which assisted Platinum in the transaction, confirms that the right partner has been found in Committed Capital. “Platinum sees ample growth opportunities for the coming years and together with Committed Capital it is realistic that the growth ambition will be realized faster”, says Alexander den Boer, managing partner of Van Oers Corporate Finance.
Founder Kilian Audenaerde: “Thanks to our focus and proactive attitude, Platinum is able to optimally support its customers such as garden furniture specialists, DIY stores and garden centres in responding to the wishes of the consumer. With well thought-out and distinctive collections we can deliver directly (in mixed containers and from stock) to our customers. Customers can easily generate extra turnover with these qualitative product concepts. We notice that the market appreciates our approach. With the experience and support of Committed Capital, we are fully committed to seize the opportunities in the market with the aim of serving our customers and ultimately consumers even better.”
Albert van der Wal, co-founder of Committed Capital: “With enormous drive and dedication, Kilian Audenaerde and his team have built a wonderful company. We are pleased to be able to shape further growth together with them, among other things through further internationalisation, reinforcement of the team and possibly acquisitions. The goal is to become European Market Leader and to take concrete steps in the American market.
About Committed Capital
Committed Capital is a private equity investor in SMEs with a proven business model, strong competitiveness and strong growth ambitions. The added value of Committed Capital lies in building and supporting a management team that is able to execute the growth strategy. The Committed Capital team consists of 6 people, is growing strongly and is based in Amsterdam.