01Apr
On: 1 April 2019 In: Team

Breda, April 2019 – As of April 1st, 2019, David Tuohy will be the driving force behind the group’s integration, further professionalisation and international expansion.

After the integration of Nutselect in 2017, Connecthing has fully dedicated itself to the development of its ecommerce platform. With the recent acquisition of Synnion, the company has significantly strengthened its position in the Netherlands in both the business and consumer markets. Connecthing now maintains a marketplace that offers more than twenty energy suppliers access to nearly 800 partners who sell energy contracts through various channels.

The appointment of David Tuohy – a veteran in the energy sector – underlines the company’s ambitions. Tuohy has more than 25 years of experience in several European countries. He has held executive positions at companies active in the energy and telecommunications sectors. Prior to that, he served as Senior Vice President and General Manager Europe at a U.S. software company focused on data analytics for energy companies.

“We want to consolidate our position in the Netherlands but also see many opportunities abroad. That is why we are so pleased with the appointment of David. His network, experience and knowledge of both the traditional energy sector and new energy technologies are unparalleled,” says Sietse de Wit, founder and director of Connecthing.


Together with investor Committed Capital, the following strategic spearheads have been determined for the coming period;

Leader in compliance and quality

Ultimately, all parties benefit from fair market forces. This applies not only to the end customer and the energy supplier, but also to Connecthing’s partners who are busy selling energy. Connecthing attaches great importance to compliance with laws and regulations and considers quality to be the key to facilitating a transparent, fair and customer-oriented sales process.

From data to insights

Connecthing maintains the largest marketplace for energy in the Netherlands and has more data on supply and demand than anyone else. The company is able to see which propositions are doing well and which are doing badly, through which channels and in which provinces. After the integration of Synnion, Connecthing wants to use advanced data analytics to offer more insights to both energy suppliers and partners. This allows parties to optimize their existing services and develop new commercial propositions.

Operational excellence

According to the Authority for Consumers and Markets (ACM), the number of interchanges continues to increase. Competition is only increasing and it is becoming increasingly difficult for energy suppliers to distinguish themselves. Given the low margins, operational excellence in the energy sales process is a prerequisite. Connecthing’s e-commerce platform should result in fewer cancellations and complaints and, in the long run, higher customer satisfaction and longevity at the new energy supplier.


The two-headed management – Sietse de Wit and his partner Jasper de Vroome – hand over the leadership to Tuohy but remain actively involved. They will focus on business development and will use their experience and knowledge to support expansion abroad.

“Sietse and Jasper are both driven entrepreneurs and have built up a fantastic company. I am proud that I can take over the baton to determine the course for the next phase. I see many opportunities for the company. My goal is to grow Connecthing from a market leader in the Netherlands to a full-fledged European player and, if it were up to me, even a global player,” said David Tuohy, the new CEO of Connecthing.

About Connecthing

Connecthing is located in Breda. The past few years have been dominated by organic growth and the further expansion of the IT platform. In the coming years, the platform will offer more products and services, including sustainable applications. The platform is a B-to-B-to-C solution in which the partners active in real estate, installation industry, retail, telephone sales and home sales (by appointment) are optimally supported in advising their end customers.