Rik van den Wijngaard – Founder & Creative Director:
Today, we are proud to share a significant milestone in our journey to becoming the most coveted e-commerce agency in Western Europe. With the acquisition of Fingerspitzengefühl from Berlin, we are taking a powerful step forward in our ambitious growth strategy. This strategic move follows a year after our partnership with Committed Capital and significantly strengthens our position in the DACH region.
Fingerspitzengefühl has built an impressive reputation with its expertise in “Germanizing” and DACH growth strategies. Their success with renowned brands such as Floris van Bommel, Paula’s Choice, and Pretty Orange speaks volumes. Through this acquisition, we not only gain a substantial boost in our DACH expansion but also grow our native German team in Berlin. This enables us to help e-commerce brands from the Benelux break through even more successfully in the DACH region.
Our approach to this expansion is based on in-depth market insights, a thoughtful media mix, and precise platform fine-tuning. With our Germanizing experts, we ensure that brands can position themselves authentically in Germany. We create strategies that resonate with the local culture and market, allowing brands to grow successfully.
The integration of Fingerspitzengefühl as our new German hub marks an important milestone in realizing our BHAG (Big Hairy Audacious Goal). With this expansion, we enrich our expertise and offering, making a big leap toward achieving our goal of building a top-tier client portfolio in Western Europe.
Ruurd van der Weide, founder and CEO of Fingerspitzengefühl, will step down as CEO. He sees this acquisition as a fantastic opportunity to be part of a broader expertise and thus increase the market impact. The culture and vision of Yellowgrape align seamlessly with the core values of Fingerspitzengefühl.
With the rebranding of Fingerspitzengefühl to Yellowgrape, we can leverage our combined strengths even better to further strengthen our market position. We look forward to the exciting opportunities this acquisition brings and remain determined in our mission to conquer the e-commerce world.
