Platinum
Platinum develops and sells its own brand (garden furniture) covers (Aerocover) and parasols (Platinum) aimed at the medium-high customer segment. Dedicated suppliers and a wide network of distributors, furniture stores, building markets and garden centres, allows Platinum to sell its products in 28 countries. Platinum guarantees high quality and adds extra value with marketing support and a comprehensive after service.
Platinum develops and sells (garden furniture) covers (brand Aero cover) and parasols (brand Platinum)
Year 2019
Status Current
Website www.platinum.nl
Strategy
Platinum is a leading player on the Dutch market. We focus on international growth by expanding the network of distributors and on- and offline stores. In addition, Platinum is constantly working to develop innovative product concepts.
Team
In order to realise the ambitious growth objectives, strengthening the management team was key. The founder is now able to focus on sourcing, R&D and strategy.
Growth
By international growth, product development and professionalisation of the company we increase turnover and profitability.
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Committed Capital is the ideal sparringspartner for us to achieve our ambitious growth goals.
